Social media marketing is the practice of promoting a brand or product on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It involves creating and sharing content that attracts and engages the target audience, building a following and promoting the brand’s message, products or services. Social media marketing also includes paid advertising on social media platforms to increase reach and visibility. It is a powerful tool for businesses to reach their audience, build brand awareness, drive traffic to their website, and increase sales. However, it requires a strategic approach and consistent effort to see results.